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PER VINUM – The podcast dedicated to the wine and spirits sector24 / 09 / 2025
The wine and spirits sector is undergoing profound changes today: climate change, evolving markets, new consumer expectations, and technical innovations. In this context, it is essential to give a voice to the people shaping the future of the industry.
Each episode features conversations with experts, winemakers, institutions, and partners to share their vision, practical solutions, and inspiring initiatives.
Episode 1: Interview with Philippe Brisebarre, President of INAO
For this first episode, Antoine Gruau, oenologist and France technical-sales manager for Laboratoires Dujardin-Salleron, welcomes Philippe Brisebarre, President of the National Institute for Origin and Quality (INAO) and winemaker in Vouvray.
Recorded in the estate’s cellar, this interview dives into the reflections of a key figure in French viticulture. The episode addresses current and future challenges, as well as the supporting role of INAO in guiding the sector through its transformations.
Key themes of this first wine podcast
- The role and missions of INAO
How does INAO help structure and protect the French wine industry?
- Wine challenges in the face of climate change
Adaptation of viticultural practices, choice of grape varieties, and resilience of appellations.
- New consumer expectations
Seeking authenticity, transparency, and the emergence of alternative beverages.
- The future of wine: balancing tradition and innovation
A vision that combines heritage, modernity, and environmental responsibility.
Why listen to PER VINUM?
By giving a voice to institutions, inter-professional organizations, sommeliers, winemakers, and technical partners, PER VINUM highlights:
- practical solutions to current challenges;
- inspiring initiatives for the future of viticulture;
- useful perspectives to strengthen the sector’s competitiveness and sustainability.
Listen to the podcast on Spotify
The first episode of PER VINUM is available now:
Listen to PER VINUM on Spotify
